Privacy Policy

Last Updated: [Insert Date]

At Lingerie Store (“we,” “us,” or “our”), we value your privacy as much as we value your comfort and confidence in our intimate apparel and swimwear collections. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.underwearfashionus.com.

1. Information We Collect

We collect information that helps us provide you with personalized service while shopping for lingerie and swimwear:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information, and phone number to process your order for items like our full-cup bras or children’s swimwear.
• Account Information: If you create an account, we store your login credentials and preferences to enhance your shopping experience.
• Browsing Information: We collect data about how you interact with our site, including pages viewed, products clicked (such as balcony bras or girls’ kneesuits), and time spent on pages.
• Device Information: We may collect information about the device you use to access our site, including IP address, browser type, and operating system.

2. How We Use Your Information

Your information helps us provide the seamless shopping experience you deserve when selecting intimate apparel:

• Process your orders for swimwear and lingerie efficiently
• Provide customer support for questions about products like basques or boys’ swim jammers
• Improve our website and product offerings based on your preferences
• Send you relevant promotions and updates (only with your consent)
• Prevent fraud and enhance the security of your transactions
• Comply with legal obligations related to international sales

3. Sharing and Disclosure of Information

We treat your personal details with the same care we put into designing our intimate apparel:

• Service Providers: We share information with trusted partners who assist with payment processing (Visa, MasterCard, PayPal), shipping, and marketing—only to the extent necessary to complete your order.
• Legal Requirements: We may disclose information if required by law or to protect our rights and the safety of our customers.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as part of the business assets.

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We protect your data with the same dedication we apply to crafting supportive lingerie:

• All payment information is encrypted using SSL technology
• We never store complete credit card details on our servers
• Our systems are protected by advanced security measures and regular monitoring
• Data is stored on secure servers with limited access

While we implement robust security measures, no electronic transmission or storage is 100% secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights and Choices

You have control over your personal information, just as you have choices in our swimwear collections:

• Access and Update: You may review and update your account information at any time
• Marketing Communications: You can opt-out of promotional emails by clicking the unsubscribe link
• Account Deletion: You may request deletion of your account by contacting our customer service
• Data Portability: You can request a copy of your personal data in a structured format

For residents of certain regions (such as the EU under GDPR or California under CCPA), additional rights may apply regarding data access, correction, and deletion.

6. Cookies and Tracking Technologies

Like the perfect fit of our bralettes, we use cookies to tailor your experience:

• Essential Cookies: Necessary for site functionality, such as maintaining your shopping cart
• Performance Cookies: Help us understand how customers interact with our site (e.g., which swimwear styles are most viewed)
• Marketing Cookies: Allow us to show relevant ads for products like girls’ tieback swimsuits (you can opt-out)

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect certain site features.

7. International Data Transfers

As we serve customers worldwide (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

While we sell children’s swimwear (like girls’ kneesuits and boys’ swim shorts), our website is not directed at children under 13. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy occasionally to reflect changes in our practices or legal requirements. We’ll notify you of significant changes and always post the updated version on our website.

Thank you for trusting Lingerie Store with your intimate apparel needs. We’re committed to protecting your privacy as carefully as we design our products.